CEO and Co-Founder,
As CEO and co-founder of the world’s leading behavioral economics firm, BEworks, Kelly Peters’ believes passionately that scientific thinking, properly applied, has the power to transform society. In her talks, Kelly analyzes our most intractable human problems with a behavioral lens and inspires audiences to develop solutions grounded in a scientific understanding of behavior.
In addition to building a world-class team of scientists, one of the largest employers of psychologists in the commercial sector, Kelly developed the BEworks Method, a proprietary framework that fuses behavioral insights with the scientific method. Working alongside her firm’s co-founder, the legendary behavioral economist Dan Ariely, her approach has been applied to complex challenges at many of the world’s largest firms and government agencies. Pushing the boundaries between academic research and real-world application, she has overseen the launch of hundreds of field experiments and uncovered pioneering research on the factors influencing decision-making. Throughout her career, Kelly has led complex innovation projects and commercialized new ideas and concepts to disrupt traditional models.
Kelly is a sought-after keynote speaker, presenting at several TEDx events and is a featured speaker at World Business Forum (WOBI) conferences, globally. She has been featured in the New York Times, Fortune & Forbes. She teaches Applied Behavioral Science at one of the world’s top MBA programs at the University of Toronto’s Rotman School of Management, as well as regularly lectures at Cornell, Harvard, and other universities. She lives in Toronto with her daughter and her partner; they enjoy attending Burning Man and other artistic events around the world.